by Matuschka Lindo
I used to think it was creepy the way I am being tracked. I look something up on the internet whether it's a piece of clothing or a restaurant and then what I looked up is stalking me all over social media. Those shoes are on Facebook for weeks or that restaurant starts showing up on my groupon's for dining. But it's no longer even creepy to me now it's just annoying. News flash to social media stalkers... once the item I thought I loved and absolutely had to have is in my face 24/7 guess what? The novelty then wears off and I no longer want it. I am almost now bored with seeing the damn piece you keep force feeding down my throat. You are killing the leisure of surfing the net. Not to mention I fear Facebook and Google know more about me than my own family! My husband doesn't know my hair products by name or brand... Facebook does! My kids don't know what my favorite designer shoes are or what my favorite department store is... but you better believe google knows. What's even worse is after doing a little research not only are these companies tracking and stalking my data... but they are making money doing it. Through these vehicles there are dozens of companies tracking us and targeting us... There is a way to get them off the hunt, but it's not easy. Here's a Wall Street Journal article to help you escape!
Yet another invasion comes from emails. Remember telemarketers and those awful phone calls you would get? Now they are harassing us in the form of email. At least with the phone I felt like they called you at a certain time of day (right around dinner). With emails it's a constant barrage of coupons, discounts, sales and whatever other shiny objects they can throw into ones face. The worst part of it is that once you get on one of these email lists... It's like giving birth to get the hell off of the subscription. To unsubscribe is one of the biggest pain in the asses there are out there for the consumer. I am not ashamed to mention some of the harder ones to get off your email are Restoration Hardware, Replacements LTD., Xilisoft, and any type of political organization just to name a few. I have spent an entire afternoon hitting unsubscribe on all these emails that thank heavens mostly go into my promotions in box not my primary. I read the entire option that says it may take a week for it to end. I get the pop up that says we are sorry to see you go... please tell us why you are leaving. Blah blah blah blah blah. The very next week the damn email is still coming. It seems I have been unsubscribing the wrong way. Here's some information on how to REALLY UNSUBSCRIBE!
Below are some statistics regarding social media that I got off a website newsletter called
t-nooz after they conducted a survey on social listening.
- 32% of people have no idea companies are listening online.
- 51% want to talk about companies on social media without companies listening.
- 43% think social media listening is an intrusion on their privacy.
- 48% say companies should just listen to improve products and services.
- 58% only want companies to respond to complaints on social media.
- 42% expect companies to respond to positive comments on social media.
- 64% only want companies to respond to social comments only when spoken to.
It boils down to this... businesses are trying to keep up with what we want, but to do so is becoming annoying for us the consumer. Here is their side of the coin. Traditional marketing can be a drain on funds especially if it's a small business. Social media marketing, on the other hand, is pretty low-cost and gives businesses a direct line to current and prospective customers. It helps them to address our needs and our wants when we shop. Isn't that what we want in the end? Tough nut to crack.
Keep looking forward so you don't miss what God puts in front of ya!
Matuschka's Midlife... Telling it like it is...
above image from college confidential website